Binance collaborated with Società Sportiva Lazio to launch NFT tickets
Binance Jumps into NFT ticketing for all of the sports club's home matches at Stadio Olimpico.
Crypto exchange Binance has launched the pilot of its NFT ticketing solution with football club Societa Sportiva Lazio for 2022-2023.
Binance expressed that NFT tickets will solve the issue of fake tickets and eliminate scaling, preventing stop disorder in sports events. also, NFT tickets will serve other purposes like store and match discounts, and token giveaways with S.S. Lazio.
With this collaboration, NFT tickets will be available for all of S.S Lazio's home matches. Marco Canigiani, an executive at S.S Lazio expressed that current ticket holders will be able to claim their NFT tickets for free and use them to enter Stadio Olimpico and avail of the benefits that come with the digital tickets.
Zoe Wei Binance executive said NFT ticketing showcase a unique way to use NFTs and highlights a significant use case for Web3 technology. as well blockchain-based tickets have the potential to eventually expand from sports to the broader entertainment industry.
UEFA blamed thousands of fake tickets for the chaos that happened in the final Champions League in Paris. the event highlighted the problem with traditional ticketing systems.
Furthermore, Josh Katz the CEO of NFT marketplace YellowHeart argued that ticketing is the most compelling use case for NFTs.