Cryptocurrency exchange FTX.US hosting Bitcoin giveaway as part of Super Bowl advertisement

The amount of Bitcoin FTX US gives is yet to be determined, and will be based on the East Coast time it's Super Bowl ad runs. 

Cryptocurrency exchange FTX.US hosting Bitcoin giveaway as part of Super Bowl advertisement

FIX is a Cryptocurrency exchange, that is giving away free Bitcoin as part of its upcoming advertising campaign at the Feb 13 Super Bowl LVL. 

However, the amount of Bitcoin given away has yet to be determined because it will depend on what time the ad runs on the East Coast. 

For example, if the ad runs at 8:50 Pm, the Bahamian based exchange will give away 8.50 BTV ($374,000) at the current price, but if the ad is aired late in the game at 11 PM for ex. the giveaway will increase to 11 BTC (around $484,000 at the moment).

The airtime slot for the ad is scheduled in the game's second half, which is slated to start at 8 PM ET  (1:00 AM UTC, Feb 14), an hour and a half after initially kicking off. 

The prize will be split between four people, who will need to open FTX.US accounts to claim their prize, however, you don't need an account to enter, The winners will be contacted via Twitter direct message, 

in a Twitter account, anyone who follows the company's profile and retweets the tweet of its commercial between the time the ad airs and 11:59 PM EST is eligible to win Participants must also be legal residents of the U.S, Although New Yorkers are excluded. 

The upcoming Superbowl ad campaign comes as FTX CEO and Founder Sam Bankman Fried continue to target sports as the fastest-growing customer base for crypto adoption. 

FIX first declared its purchase of the Superbowl ad time slot on October 21, Wanting to reach a wider audience, The Superbowl has an estimated TV audience of 92 million viewers. 

At that time, Bankman Fried said, "there is the no bigger," more mainstream event to share a message like that the super Bowl."

In June, FTX.US partnered with seven-time Super Bowl champion Tom Brady and his wife, Brazilan supermodel Gisele Bündchen. The exchange also became the official sponsor of Major league Baseball in the same month. 

in March, it arranged to name the Miami Heat's home stadium the FTX Arena until 2040, before gifting every spectator in one section of FTX Arena $500 in crypto at the Miami Heat season opener game. 

Read: FTX acquires FCA-licensed Japanese cryptocurrency exchange Liquid