Maruti Suzuki Launches Metaverse Showroom Experience in India

Maruti Suzuki launch a VR network for its Arena showroom on Jan 1. which allows customers to experience the Maruti Suzuki cars online or via authorized dealers.

Car companies are taking advantage of virtual reality and the metaverse to allow customers to have a different approach to their products Maruti Suzuki said that it will start offering immersive experiences in metaverse-based showrooms for its lineup of cars.

Maruti Suzuki has produced millions of cars for the Indian market express that it is launching its Arena verse network that allows customers to interact with any of the cars offered by the company. 

Maruti Suzuki metaverse showroom allows configuring these cars with different options appreciating the changes proposed in a virtual representation of the vehicle.

Company hs provide sales representatives to advise customers on the possible options in which the system operates.

Maruti Suzuki aims for customers to experience a complete virtual model of the cars available and their features. the company has already distributed 700 Virtual Reality (VR) headsets to its dealer network all in India for customers to get the full metaverse showroom experience that they have denominated Arenaverse.

There will also be an online version of this Arenaverse for customers away from these outlets to able to enjoy the experience using PCs and mobile Shashank Srivastav senior executive officer of Marketing at Maruti Suzuki mark the importance of new development for the company.

According to Srivastava:

"At Maruti Suzuki, we have assured that our already strong digital journey is further fortified to suit the requirements of new age customers we have taken this digital journey a notch up by bringing the country's largest auto retail network Arena to the metaverse"

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