McDonald's China to give away 188 NFTs on 31st anniversary
McDonald's China released a set of 188 NFTs on Oct. 8 to celebrate its 31st anniversary in the Chinese market.
Fast-food giant’s NFTs, branded as "Big Mac Rubik's Cube," will be distributed among employees and consumers as a part of the giveaway.
The NFT collection is designed based on the three-dimensional structure of McDonald's China’s new office headquarters, which was inaugurated along with the launch of the NFTs.
The company has deployed NFTs on Confluux public blockchain and are created in partnership with Cocafe, a digital asset creation agency, ensuring that “each work is unique, indivisible and can not be tampered with.”
It is also important to note that a majority stake of McDonald’s China is owned by CITIC Group, a state-owned investment company of the People's Republic of China.
McDonald’s China’s move to introduce NFTs in the market seemingly goes against the authority's intent to ban all crypto operations completely. More recently, the ban forced Bitmain, a crypto mining equipment manufacturer, to stop shipping Antminer mining rigs into China.
The leading Chinese crypto exchange, Huobi stopped new customer registrations after the China ban and will close down all business by the end of the year. Despite China's resistance, the global crypto ecosystem continues to witness consistent growth.