MG Motor India announced to launch MGverse aim to virtual test drive and NFT Shopping
MG Motors is now jumping on the Metaverse bandwagon with a virtual experience platform called MG Verse. Customers will be provided a virtual car buying experience with assistance from a 3D avatar.
The Company said: Also customers can buy non-fungible-tokens and play racing games in separate zones within the MG verse. Customers will be able to take virtual test drives in remote, locations.
MG Motor India announced to launch MGverse aim to virtual test drive and NFT Shopping will be available under NGT Gallery the option to play racing games will be available under the Gaming Arena there will also be a car club where users can visit a car museum and connect with other. MGVerse will also have a knowledge center where employees and partners will be given opportunities to upskill and attend virtual training sessions.
According to MG Motors. the platform is being built zone by zone and will be ready to offer virtual experiences to customers by the festive season this year.
"This five zones in the MG Verse will be the focus area," said Gaurav Gupta, chief commercial officer at MG Motor India in a media call.
Gupta said, "MG Verse" is our attempt to be future-ready and make sure that we are where the customers are going to be spending a large part of their time. this whole pace is evolving and we will continue to work on this to make sure all our stakeholders including customers, fans employees, and partners can co-create collaborate and have fun.
The company said it has entered into a select partnership to drive experiences in the MG Verse.
MG was one of the first auto companies to launch its NFT collection. MG Motors used Indian web3 startup Koinearth's NgageN platform to let collectors buy NFTs using fiat money instead of restricting them to buy only via cryptos as is the case with most NFTs.
According to Gupta: "The response to the NFT collection was extraordinary and it sold out in a few hours. We are working on bringing our next NFTs as part of MG Verse"