Tommy Hilfiger to showcase NFT clothes and wearables at Decentraland’s fashion week
Tommy Hilfiger has declared the company is participating in the Decentraland Metaverse Fashion Week Between March 24th to 27th 2022. During this week, the American fashion design firm said it will showcase its Spring 2022 collections and provide consumers with a "digital retail platform" that features Tommy Hilfiger crafted NFTs.
Tommy Hilfiger is 'inspired by the power of Digital Technology'
The virtual blockchain metaverse declared the project's first Metaverse Fashion Week would participate this year
Also, Decentaland mentioned that visitors would see appearances by Dolce & Gabbana, Selfridges, Jacob & Co. Franck Muller, Garrett Leight, The Fabricant, and Cavalli it was noted at the time that American fashion design firm Tommy Hilfiger would be in attendance. On March 21, Tommy Hilfiger declared that participating in the Decentraland MFW represents the "brand's focus on digital innovation and exploring new consumer channels."
Tommy Hilfiger was further detailed that it partnered with Bosona Portal a Metaverse marketplace that offers a "virtual lifestyle and cultural playground located in Decentraland" the declaration on Monday that a Tommy Hilfiger store will be located within Boson Portal. the from the Tommy Hilfiger store are purchased as non-fungible token (NFT) assets, but owners can redeem the NFTs for "physical products delivered straight to the customer's door"
"Consumers can teleport their avatar to the virtual store and shop a select range of limited edition products from the Spring 2022 Tommy Hilfiger collection," Boscon Portal details "Visitors will encounter floating 3D renders of signature styles, including the varsity jacket for men, the madras shirt for women and a unisex hoodie featuring the iconic Tommy Hilfiger logo."
The American fashion designer and the founder of the company Tommy Hilfiger explained that when he created his company he never believed that fashion events could be hosted virtually.
"When I founded my namesake brand in 1985, I never imagined I'd see a time when fashion weeks would be held in a 3D fully virtual world." Tommy Hilfiger said:
"As we further explore the metaverse and all it has to offer, I’m inspired by the power of digital technology and the opportunities it presents to engage with communities in fascinating, relevant ways."
The co-founder of Boson Protocol, Justin Banon said his firm looks forward to working with the iconic fashion brand and Banon believes the move is during a "pivotal moment that will form the bedrock of the future within the fashion and technology industries" also the Boson Protocol metaverse marketplace, the declaration further notes that Tommy Hilfiger brand Decentraland Wearables will be able to be obtained via the Decentraland marketplace as well.