Binance NFT Marketplace looks to capture market share via ‘100 Creators Campaign’
Binance is launching a ‘100 Creators’ campaign for their forthcoming NFT platform.
Binance announced a drop from Misha Most, a noted street artist who currently holds the world record for the largest wall mural. Misha will be making 10 NFTs made in collaboration with other artists, and the pieces will be available for sale in the first week of launch of the marketplace, currently scheduled for June 24th.
Misha Most will join other artists, celebrities, and athletes who have been courted by Binance, including soccer players Michael Owen and Alphonso Davis, singer-songwriter Lewis Capaldi, and artist Trevor Jones.
Most said, “Digital art is imbued with the spirit of the community, as a street artist, it's very close to me, and I'm used to working in a team with other creators.” He added, “Working on NFT is a unique opportunity for me to collaborate with digital artists. For me, the transformation of familiar works into digital art is primarily an experiment, and real art is about that.”
Binance PR manager Lily Lee said that 100 Creators Campaign is prepared by Binance NFT and is aiming to support and promote innovative creators from around the world and spotlight NFT pieces from different cultures. “With this campaign, we hope to be able to access users from different regions,” Lily said.
Along with the trend of Defi and NFT, Binance - The biggest cryptocurrency exchange - would not want to be left behind. The exchange, however, has to face massive competition with already set platforms.