Cristiano Ronaldo has signed to get football fans into NFT, Web3 partnership with Binance

Football superstar Cristiano Ronaldo has signed an NFT, Web3 partnership with Binance. The partnership aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns. 

Binance noted that the agreement involves creating a series of NFT collections with Ronaldo 

Changpeng Zhao the CEO and founder of Binance write about Ronaldo's achievement in soccer and mentioned that the athlete has "transcended sport to become an icon in multiple industries" 

Zhao also said that:

“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”

Zhao announced the Binance team is excited to give Ronaldo fans exclusive engagement opportunities to connect with Ronaldo as they own pieces of the NFT collections. The soccer also commented on the upcoming NFT drops and said that fans will surely enjoy them 

Ronaldo said: 

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”

Ronaldo was awarded crypto winter, the Binance CEO expressed in June, Zhao noted that it's his third crypto winter and Binance's second encounter with this type of market situation.  As well Zhao said that they will use this as an opportunity to hire top talent who are available during this time.

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