Crypto.Com becomes exclusive sponsor for the FIFA World Cup Qatar 2022 is likely to reach a more international crowd given the popularity of soccer on the world stage.

Crypto.Com becomes exclusive sponsor for the FIFA World Cup Qatar 2022

FIFA, an international governing body for many major soccer tournaments, has declared that cryptocurrency exchange will be an official sponsor of its next world cup in Qatar. 

The association said's branding will appear both inside and outside of stadiums for the FIFA World Cup Qatar 2022 scheduled to begin in November. The crypto exchange will provide opportunities for its users to attend matches and win official merchandise as part of the sponsorship.

According to FIFA chief commercial officer Kay Madati, the deal will help to grow the games "on a global scale," citing's partnership with other entities around the world. The exchange inked a deal to rename the Los Angeles based sports and entertainment venue Staples Center to the Arena for 20 years has also partnered with the Australia Football league in a $25 million deal, signed a $100 million sponsorship agreement with Formula 1 racing and linked connected a 10 year $175 million sponsorship agreement with the Ultimate Fighting Championship.

Trading cryptocurrencies including BTC has been illegal in Qatar FIFA reported that more than 3.5 billion people watched the 2018 FIFA World Cup in Russia, with more than a billion watching the final between France and Croatia.

The event has been shadowed by allegations of corruption and brings going back to the bidding process for Qatar 2022. in April 2020. in April 2020 the United States Department of justice indicated three individuals connected to "the payment and receipt of bribes and kickbacks" for FIFA's selection of countries to host the World Cup, including in Russia in 2018 and the upcoming tournament in Qatar, the international non-government organization Human rights Watch has alleged abuse and slavelike conditions for workers hired to build the infrastructure for the event. to acquire Nadex exchange to expand US presence