Disney gets approval of patents for a theme park based metaverse
Disney has been approved for a patent that would create customized interactive attractions for theme park visitors. the technology would facilitate headset-free augmented reality(AR) attractions at Disney theme parks.
The multinational entertainment giant was approved for a "virtual-world simulator" patent during the last week of December 2021
The tech would work by following visitors using their mobile phones and creating and projecting customized 3D effects onto nearly actual spaces, walls, and objects in the park.
The entertainment giant was approved for a "virtual-world simulator in a real-world venue" patent on Dec 28, 2021. it was originally filed to the United States Patent and Trademark Office in July 2020.
The metaverse has largely been imagined as existing on the web, accessed using virtual reality or AR headsets. However, the innovation proposed by Disney would bring the Metaverse to the actual world.
This isn't the first time Disney has indicated its internet in the metaverse, During the company's fourth-quarter earnings call in November 2021. CEO Bob Chapek said that the firm is ready to blend physical and digital assets in the metaverse.
“We’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse.”
In November 2020, MOM Resorts international chief strategy officer Tilak Mandadi shared in a Linkedin post that he had his sights set on mixing the digital and physical world.
"As we look to the future, associated park experiences that transcend the physical and digital barrier and unlock new layers of storytelling are a very exciting focus of own," he stated at the time.
“These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.”
Disney said that the Los Angeles Times that it had "no current plans" to utilize the simulator shortly, the recently approved patent repeats Mandadi's vision for a "Theme Park Metaverse."
There are 12 official Disney theme parks worldwide in the United States, Paris, Hong Kong, Japan, and China. in 2021. Disney created a total income of approx $17 billion with its parks, experiences, and products segment despite global lockdowns due to the COVID-19 pandemic.