Fender and BMW cooperate with Meta for VR experience

At Cannes Film Festival in South France, Meta announced virtual experiences from Fender and MINI a BMW company that bring more entertainment to the VR Horizon worlds platform. These two simulations use several human senses, like vision and sound. 

Fender and BMW cooperate with Meta for VR experience

Fender Virtual experience users land on a guitar-shaped island in the sky. The job is to create riffs strings if notes or chords by finding guitar spikes in the landscape. By finding the options users can create their music settings there are several golden picks on the island and an unknown number of Easter eggs or hidden wonders. 

The CMO of Fender, Evan Jones said the company could not be happier for inviting Meta Fender to the metaverse, company is dedicated to encouraging all forms of musical expression it is eager about the possibilities of this new tech to allow people around the world to connect in one place.

Rah Mahtani, Brand Communications Manager at MINI USA, said that the company is interested to be the initial car brand to create a virtual experience in Meta's Horizon Worlds. This brand is about fun and likes to bring these ethics to life in a fun and unconventional ways. 

The virtual experiences are available via the Meta Quest 2 Headset users in the US, Canada, and UK

Furthermore, there is the simulation from MINI, a maximum of four users can travel in one vehicle via a gravity-defying racetrack viewer can intervene in the race, flicking cars off the tracks or putting obstacles in the way also users can customize their MINI EV, to use for the race

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