Floki Inu team signed a sponsorship deal with Italian football giant S.S.C. Napoli
As part of the sponsorship deal with SCC Napoli, the Floki Inu log will be featured on the back of the football team's jersey and across LED signs at the team's home stadium.
The team behind the Floki Inu (FLOKI) token inspired by Elon Musk's pet dog of the same name has signed a sponsorship deal with Italian football giant S.S.C Napoli.
S.S.C Napoli was established in 1926 and is one of the most famous expert teams in Italy. The historic club won its first Serie A title in 1987 led by the late global football icon Diego Maradona and is presently sitting at the first position in the league for the 2021-22 Season.
According to a Nov. 23 declaration from S.S.C. Napoli, the Floki inu logo representing a Shiba Inu dog wearing a Viking helmet will be displayed on the back of Napoli's jerseys and across LED symbols around the team's home ground for the rest of the current season.
The Floki team adds Napoli to its list of partnered football clubs which includes the Kerala Blasters from the Indian Super League and the Spanish LaLiga's Cadiz. Floki appears to be following a similar route to top crypto exchange FTX, which has aggressively sought out numerous mainstream sporting partnerships in 2021.
Napoli has not revealed if it is a multi-year sponsorship deal or how much Floki spent on the partnership. Floki's marketing department noted in the announcement that the move was a part of the project's ambitions to be the "most known and most used cryptocurrency in the world."
The Floki team has been working on a "major marketing push" since Lat September, with the project stating that it had allocated $1.5 million towards advertising campaigns. Floki has targeted London as a key location with its branding featured across transportation services in the city, but the advertisements have proven controversial and attracted the attention of the U.K.s advertising watchdog, the ASA.
According to a report from the BBC on Nov 19, the ASA said it was "reviewing a broad" body of ads in this sector" to assess if they break advertising rules in relation to complex jargon and misleading information. However the Floki Inu team said its adverts were "legally cleared " and contained disclaimers regarding the volatility of crypto assets.
Earlier this month, the Floki Inu team also expressed an endorsement deal with boxing star and two-time world heavyweight champion Tyson Fury. As part of the promo deal, Fury will feature in the project's upcoming play-to-earn NFT game dubbed "Valhalla."
The Ethereum based token was started in June earlier this year, and Etherscan explains that there are around 49,462 FLOKI holders, with the completely diluted market cap standing at $1.8 billion.
Over the past 24 hours, the value of FLOKI has reached around 12% to sit at $0.00018840 at the time of writing, with trading volume hitting nearly $25.2 million within the time frame according to CoinGecko.