Hollywood elite will receive NFTs in recognition of the upcoming awards ceremony

The award ceremony project will be distributing NFTs, in the gift bags of 25 actors, actresses, and directors nominated for their roles in feature films.

Hollywood elite will receive NFTs in recognition of the upcoming awards ceremony

A project formed in partnership with online marketplace Raible, Metaversal, and AdVenture Media. 25 people from the 115 nominated in this year’s Academy Awards ceremony will receive three non-fungible tokens, in gift bags. 

The project will gift the NFTs to Hollywood personalities nominated as the best actor, best actress, best supporting actor, best-supporting actress, and best director categories.

Among the artists designed the digital pieces are Jon Noorlander, Shaylin Wallace, Rocco DiSpirito, and other names will be minted with the names of those people nominated. 

“The motivation to distribute NFTs in the gift bags was to show what can be done with NFTs, raise awareness for the charitable causes that we're supporting and pay tribute to the tremendous achievement that these nominees have achieved,” said Yossi Hasson, co-curator of the project. “[We’re] inviting them to co-own that moment with some of the most inspirational digital artists and the public that purchase their works.”

Among the creators, 3D animator Andre O'Shea has created a piece as a tribute to famous actor Chadwick Boseman, best known for his role as King T'Challa in the 2018 film Black Panther. Boseman passed in August from colon cancer but is still nominated this year for his part in Ma Rainey’s Black Bottom. The proceeds from this NFT auction will benefit the Colon Cancer Foundation.

Some experts believe the Hollywood film industry should adopt blockchain technology, providing the opportunity for new creators to bypass the traditional "exclusive" route for projects by decentralizing power within the space.