Indian music company T-Series to launch NFT collection of music and films

T-Series has partnered with Hefty Entertainment, a part of Hungama Digital Media, to launch Non-fungible tokens (NFTs)

Indian music company T-Series to launch NFT collection of music and films

The Studio is in the process of finalizing the first NFT, which includes Akshay Kumar's vector digital arts for the first NFT, which include Akshay Kumar's vector digital arts from the movie 'Bhool Bhulaiyaa', as well as motion and illustration arts of 'Aashiqui 2' and upcoming film 'Radhe Shyam'.

Bhushan Kumar, CMD of T-Series declared "We look forward to expanding the value of our content that leads to a further and rapid expansion of the global digital entertainment industry." 

The collaboration will see Hungama create NFTs, rare collectibles, and 'money can't buy experiences and unlock special moments from T-Series' new and existing content. 

Neeraj Roy, founder of Hungama said "We are first movers into the metaverse of entertainment." "We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans."

Hungama announced over 90 million monthly active users (MAUs) across music, gaming, and video, while T-Series has the world's largest subscriber-based on YouTube over 395 million users. 

Two companies will leverage their extensive global distribution network and a library spanning 200,000 songs, 65,000 music, and over 150 films across Indian languages. 

The Hefty metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with the communities that transition consumers into the metaverse. 

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