Indian Regulator SEBI Proposes Banning Public Figures From Endorsing Crypto Products

The Securities and Exchange Board of India (SEBI) has reportedly proposed banning public figures, including celebrities and sportsmen, from advertising and endorsing crypto products. The regulator also proposed that public figures be held responsible for any law violations when enabling crypto products. 

Indian Regulator SEBI Proposes Banning Public Figures From Endorsing Crypto Products

The Securities and Exchange Board of India (SEBI), the country's securities and commodity market regulator, has proposed prohibiting public figures, including celebrities and sportsmen, from endorsing crypto products, Businessline reported last week, also the regulator proposed requiring advertisers to disclose possible law violations. 

As per the view SEBI recently shared with India's Parliamentary Standing Committee on Finance when it was questioned about different crypto issues, sources told the publication. The regulator subsequently submitted a detailed reported response to the committee. 

The Indian Ministry of Finance also requested SEBI to give its opinion on the crypto advertising guidelines published in February by the Advertising Standards Council of India (ASCI)

SEBI reportedly wrote:

Given that crypto products are unregulated, prominent public figures including celebrities, sportsmen, etc. or their voices shall not be used for endorsement/advertisement of crypto products.

Furthermore, the securities regulator proposed that public figures be held liable for endorsing crypto products, which could violate certain laws, including the Consumer Protection Act. 

Also, SEBI suggested adding the following statement to the ASCI disclaimer: "Dealings in crypto products may lead to prosecution for possible violation of Indian laws like FEMA, BUDS act, PMLA, etc."

ASCI's crypto guidelines, which went into effect on April 1, said: "Since this is a risky category, celebrities or prominent personalities who appear in such advertisements must take special care to ensure that they have done their due diligence about the statement and claims made in the advertisement so as not to mislead consumers."

The Indian government is working on the country's crypto policy Finance Ministry officials have met with the International Monetary Fund (IMF) and the World Bank, to discuss crypto regulation. India's Finance minister recently said that the decision on crypto regulation will not be rushed. Crypto income is now taxed at 30% in India 

Read: Coinbase halted trading service in India due to “informal pressure” from RBI

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