Khaby Lame is now Brand Ambassador of Binance

Khaby Lame is a Senegalese social media personality based in Italy. He is known for his TikTok videos in which he silently mocks overly complicated life hack videos. As of June 2022, Lame is the most-followed TikToker he has partnered with Binance to sermonize crypto life.

Khaby Lame is now Brand Ambassador of Binance

Binance has collaborated with Khaby Lame is now Binance exchange Global brand ambassador. 

Binance is a cryptocurrency exchange that is the largest Crypto Exchange in the world in terms of daily trading volume of cryptocurrencies Khaby Lame will hopefully increase Web3 awareness and adoption among his 144.7 million followers.

Khaby Lame became viral for making fun of complicated life hack videos he did all of this without saying a single word.

Binance aims to Khaby Lame to help dispel some of the misperceptions around Web3. the deal is ongoing with a multi-year partnership Khaby Lame and also a collaboration with Binance.

Khaby Lame said: 

"I consider my followers as my family and i am always looking for new challanges and interesting content to share with them. i've been curious about Web3 for some time and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what i usually do make complex stuff easy and fun for everyone"


James Rothwell is the Binance Global vice president of marketing Khaby Lame has become a cultural icon and one of the most entertaining creators worldwide. We love his charm and sense of humor and think it will bring relevance and relatability as we scale Web3 adoption with so much nuance around Web3 and misinformation to the world. it was a perfect match to have Khabane Lame on board to help debunk some of the myths around the space.

Khaby Lame is the most followed creator on TikTok as well as 78 million followers on Instagram.

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