Meta will test NFT collectibles on Instagram starting this week

According to Mark Zuckerberg, Meta was planning to "bring similar functionality to Facebook soon" and working on "augmented reality NFTs" for Instagram as well. 

Meta will test NFT collectibles on Instagram starting this week

Facebook's parent company Meta CEO Mark Zuckerberg said that the company is starting to test digital collectibles on photo and video sharing platform Instagram this week, signaling a move forward by adding nonfungible tokens. 

In an interview with Impact Theory, Tom Bilyeu published to Facebook on Monday. Zuckerberg said the move to test digital collectibles on Instagram was the first step toward allowing creators and collectors to display NFTs on other apps under Meta's control Whatsapp, Facebook Messanger and Facebook Messenger, and Facebook, According to the CEO, Meta was planning to "bring similar functionality to Facebook soon" and working on "augmented reality NFTs" for Instagram as well. 

The move would seemingly allow the Instagram user to display NFTs as profiles as Twitter first declared in September 2021 that its users would be able to do and then, rolled out IOS support for NFT hexagonal avatars in January. Reddit said shortly after Twitter's NFT rollout that it was testing the tokens as profile pictures on its platform, while content subscription service app OnlyFans which promotes adult content has offered NFT profile pictures since December 2021. 

Datareportal reported that Instagram had roughly 1.5 billion users globally as of January 2022. roughly half of Facebook's 2.9 billion Many prominent users in the crypto space already have accounts with the photo and video sharing platform, which some hackers have taken advantage of. In April that bad actors breached Bored Ape Yacht Club's Instagram page and shared links to a fake airdrop with the project's more than 600,000 followers.

Meta has announced many initiatives aimed at cryptocurrency and metaverse users. Though the Diem association shut down its digital currency project Diem, Meta also opened the doors for a brick and mortar Metaverse-themed retail store in the San Francisco Peninsula on Monday. 

Read: Spotify launches its metaverse in partnership with Roblox

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