Samsung joined the metaverse by launching a virtual store in Decentraland

The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York city's Meatpacking District.

Samsung joined the metaverse by launching a virtual store in Decentraland

The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York city's Meatpacking District.

Samsung is the largest megacorporation to announce a metaventure project, choosing Decentraland for its metaverse project. 

On Thursday, the consumer electronics giant declared the launch of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when Covid-19 getting people away from the actual shop.

The Samsung metaverse store is a replica of a real-world shop arranged at 837 Washington Street in New York city's Meatpacking District in Manhattan. The Samsung 837x shop will presently be open in the metaverse for a limited time. The company claims that it is one of the biggest brand land takeovers in Decentraland, a blockchain-powered metaverse. 

The Samsung 837x store will feature "Connectivity Theater and Sustainability Forest" as well musical event at the "Customization Stage" as per Samsung.

The South Korean innovation giant recently reported the release of a Smart TV range with an integrated nonfungible token(NFT) platform, Micro LED, Neo QlED, and The Frame is just a few of Samsung 2022 smart TVs that will have an NFT platform app for discovering, buying and trading digital art.

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