Samsung Launches 'Space Tycoon' Metaverse Experience
Electronics giant Samsung has expressed the launch of space Tycoon a metaverse-based experience built as part of the Roblox world.
The gaming metaverse, which is directed to entertain Gen Z users will feature a world in which Samsung products can be constructed by picking their fundamental components the experience will also include a shop for buying in-game items.
Big companies are now focusing part of their efforts on creating enticing metaverse-based worlds as part of their strategy Samsung the electronics company, is launching a metaverse world constructed as a part of the Roblox universe. The experience called Space Tycoon will allow the user to join a space station getting resources to design and produce Samsung products.
The virtual world will also offer the opportunity to purchase items for the player's avatars from a shop this experience is directed toward a younger audience which will have the opportunity to learn about the brand and its products.
Samsung space Tycon Jinsoo Kim executive vice president at Corporate Design Center in Samsung Electronics said:
"We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers."
Samsung has been actively developing a series of projects with key partners in the area one of these is the NFT platform launched in partnership with Nifty Gateway a popular NFT marketplace that will allow the platform to offer its NFT via Samsung Smart TV.