Shopify unveils tokengated commerce as part of new connect-to-consumer experience
Shopify will allow the merchant to connect with fans and drive sales by creating exclusive merchandise for stakeholders.
As part of a new series of connect-to-consumer initiatives developed this year, Select merchant partners will be able to roll out exclusive goods for NFT stakeholders.
Sell Where You Tweet— Shopify (@Shopify) June 22, 2022
You know Twitter is where your people are, and now they can discover your products directly on your profile.
So next time you have a tweet doing numbers, you can plug your own products instead of someone else’s. Right @trixiecosmetics? pic.twitter.com/teuIkQkzbL
Vendors can create a token gate shop directly on the Shopify app or add the feature directly in-store. Buyers would then need to connect their crypto wallet and verify they are owners of application nonfungible tokens, to shop gated merchandise or access exclusive events. The feature serves as a gateway between NFT communities and consumer brands on the platform.
Also, vendors can partner with other brands for upcoming NFT drops and them up with Shopify's merchandising partners to develop premium products. as well vendors can mint custom NFTs on popular blockchains like Ethereum, Polygon, Solana, and Flow afterward they can list and sell them right from their store.
Doodies co-founder Evan Keast whose NFT project has joined the initiative said:
"As an ambitious community-driven project, we've placed a strong emphasis on setting the standard for unique NFT collector experiences. By partnering with Shopify on tokengated merch, we surprised our holders and gave the ownership of a Doodle a whole new meaning."
Related: eBay acquires KnownOrigin, expanding its foray into NFTs and blockchain