Tezos sponsoring popular soccer club Manchester United with $27M deal
EPL giant, Machester United is declared a partnership with the blockchain platform. Tezos and Baby Doge has struck a deal with a German professional football team to develop NFTs,
Manchester United, one of the world's most popular soccer teams is reportedly set to announce a multi-year training kit sponsorship by Proof of Stake blockchain platform, Tezos.
As reported by The Athletic, the deal is apparently in excess of $27 million per year, allowing Tezos to place its logo on the team's training uniform. Manchester United has reportedly finalized filming promotional material ahead of the official announcement.
Also speculates that the partnership may involve collaboration in the technology space, like Metaverse or another Web3 project.
In May 2021, Tezos has made heavy investments into sports sponsorships. RedBull racing declared Tezos as its official blockchain partner. Tezos to build its first NFT fan experience which was launched in November.
Also McLaren Racing a month later saw Tezos as its Official Technical Partner in a multi-year deal across its Formula 1. INDYCAR and esports teams and the Tezos network were used in the launch of the McLarens NFT collection in October 2021.
Manchester United is in the top tier of pro-English football dubbed the English Premier League (EPL). it joins several other EPL clubs that have either penned sponsorship deals or fan token partnerships.
August 2021, Dogecoin partnered with Watford FC as its shirt sleeve sponsor for 2021, with players sporting the coin's famed meme logo on their arm Manchester City, Arsenal, and Wolverhampton Wanderers FC have all launched fan tokens on various platforms like Socios and Bitci.
During Doge and Shiba Inu inspired meme coin, Baby DogeCoin ($BABYDOGE), has declared it has partnered with the professional football club, TSGG Hiffenheim, a team in the Bundesliga, Germany's top football league.
Hoffenheim confirmed that Baby Doge will become an official partner of the club, working together on the development of club-specific NFTs. The deal also includes what the club calls "Key promotional materials" which will see Baby Doge advertised on LED boards around the pitch at the team's home games, as well co-branded content.
Denni Strich, Hoffenheim's CEO. said that "TSG Hoffenheim are happy to working together with like innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership," we'll bring an NFT collection from the club and other exciting projects to life,"
Mike Watson is the project manager of Baby Doge, declared that deal would expand its presence in the global market and in the European Union and it would continue to form strategic partnerships to extend its reach as a community-centered project by establishing itself as a player in the sports world.
Similar canine-based meme coin, Floki Inu, which was created after Elon Musk tweeted he was naming his Shiba Inu "Floki", also scored a partnership deal with Italian professional football club, S.S.C Napoli in November 2o21.
The deal shows Floki Inu's logo a cartoon Shiba Inu wearing a Viking helmet displayed on the backside of Napoli players and similar to Baby Doge's deal, saw Floki Inu's logo displayed on LED signs at the Napoli home stadium.