Warner Bros. and Nifty’s to Launch Looney Tunes Story Bolstered by NFTs
Warner Bros announced it was collaborating with the non-fungible-token (NFT) focused social media platform Nifty's and at the end of June, the two firms will launch a story-driven NFT collection called "Looney Tunes: Wgat's Up Block?"
The upcoming NFTs will tell a unique Looney Tunes storyline and will also celebrate the character Tweety's 80th anniversary.
Looney Tunes based blockchain program will leverage non-fungible tokens (NFTs) to tell a story according to the American film and entertainment company Warner Bros. and the NFT centric Social media firm Nifty's Warner Bros says that it is collaborating with Nifty's again to release an NFT compilation called "Looney Tunes:" What's up Block?" According to the declaration the NFTs will be used to create a "fresh narrative for the Looney Tunes franchise" via a storytelling experience.
Looney Tunes is an animated short film series that was launched by Warner Bros in 1930 The cartoons featured well known animated characters like Bugs Bunny, Porky pig, Daffy Duck, Wile E.Coyote, Road Runner, Sylvester, Tweety, Foghorn Leghorn, Marvin the Martian and Tasmanian Devil, Warner Bros, details that the NFT program will allow Lonney Tunes fans to "participate in fun activities and games as the story unfolds both digital and in real life, while earning rewards and benifits along the way."
Rewards and benefits include special access to Looney Tunes merchandise, and access to virtual meet and greets, alongside never before been seen content and new NFT drops, Warner Bros has been falling several NFT projects in recent times. including "Space jam, NFTs, Matrix-themed NFT avatars and hybrid physical and digital DC Comics- themed FNT trading cards." The upcoming "Looney Tunes, What's up block?" NFT will also celebrate Tweety's 50th anniversary and the popular yellow canary will be the first character featured in the NFT collection.
"Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs, Josh Hackbarth, the head of NFT commercial development at Warner Bros. A New Legacy to the classic cartoons from the 1940s and 50s these beloved characters continue to spark nostalgia and excitement across all generations" the Warner Bros, the executive added:
"Today, as digital engagement and technology evolve, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling, and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue."