YouTube Chief Product Officer Neal Mohan. said that NFTs allow creators to "make money in ways not previously possible"
YouTube competitor Meta will reportedly integrate NFTs into its platforms
YouTube is looking at NFT integrations to provide new methods for creators to engage with fans and develop additional revenue streams.
Neal Mohan, the YouTube video hosting platform's chief product officer, said NFTs has "incredible potential" and allow creators to "make money in ways not previously possible."
“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans,” Mohan said. “For example, giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences.”
Youtube CEO Susan Wojcicki also said NFTs could be another form of revenue for creators in the last month. The platform has not yet specified a timeline for its blockchain integration efforts.
YouTube blockchain integration follow reports from competitor Meta integrating NFTs onto its social media platforms as well. The potential new features would allow Instagram and Facebook users to showcase their crypto assets on their profile.
While publication at this time YouTube's parent company Alphabet Inc Shares were trading 0.63% lower at $2.813.